B.BRAUN MEDICAL S.A.
开发优先级
立刻开发
7.0/10
立刻开发
总采购额 (FOB)
$1.49M
Top 10%
市场排名 #8 / 343
复合增长率 (CAGR)
+21.9%
⚠ 实际收缩型
2010–2015
中国采购占比
1%
低渗透
供应商数
9
中度集中
市场份额
2.0%
全国第 8 名
开发前注意 — 3 项风险信号 综合风险：高 · 历史数据 + 收缩趋势
📅
数据为历史档案（距今 >5 年），当前供应商关系和采购规模需独立核验
⚠️
年度趋势呈收缩态势，末年 FOB 低于峰值，可能处于下行阶段
⚠️
2012 年单年采购 $371K（是前一年的 2.5 倍）拉高了整体 CAGR，剔除峰值后实际呈收缩态势，CAGR +21.9% 参考性低
年度趋势
📉 收缩型该进口商在2012年达到峰值371K后呈现明显收缩趋势，2014至2015年连续两年下滑，2015年FOB降至236K，同比跌幅达17.3%。尽管历史CAGR显示21.9%的增长，但受2012年后数据脉冲影响，实际近3年走向为收缩。建议优先关注其2015年的低采购量以制定保守的切入策略。
年度 FOB · 单价趋势
| 年份 | FOB (USD) | 数量 | 单价 | 同比 |
|---|---|---|---|---|
| 2010 | $150K | 515,138 | $0.2912 | — |
| 2011 | $149K | 800,566 | $0.1860 | -0.7% |
| 2012 | $371K | 1,713,675 | $0.2167 | +149.3% |
| 2013 | $296K | 2,105,861 | $0.1405 | -20.3% |
| 2014 | $285K | 1,166,332 | $0.2443 | -3.7% |
| 2015 | $236K | 1,106,358.18 | $0.2130 | -17.3% |
采购稳定性：收缩型 · 波动系数 0.32
价格敏感度
+1298%
客户均价 vs 市场均价
客户采购均价 1298% 高于市场均价，说明客户接受溢价供应商。品质、认证、稳定性是关键切入点。
平均单价
$5.66
中位单价
$0.8352 +1298% vs 市场
市场均价
$0.0597
价格区间
$0.0435 — $891.29 (20504.2x)
市场全体进口商价格区间（含该客户历史采购价位）
$0.00000$998.24
$0.8352
客户中位
客户中位
市场均价
$0.0597
$0.0597
物流与节奏
入境口岸
支付方式
物流与批次
运输方式
CIF 溢价
3.4%
总批次
534
平均单次 FOB
$3K
月度采购季节性
1
$15K
2
$20K
3
$26K
4
$15K
5
$24K
6
$21K
7
$22K
8
$16K
9
$45K
10
$20K
11
$9K
12
$14K
高峰
正常
淡季
💡 高峰采购月：3月、9月。建议在 1月 前完成建联，赶在客户启动下一轮补货前锁定沟通。
开发策略
竞争机会矩阵
| 维度 | 竞争对手弱点 | 你的机会 |
|---|---|---|
| 价格切入点 | 当前供应商均价比市场均价高出9383%，报价严重虚高。 | 报价区间建议0.80-1.20美元，远低于现有5.66美元均价。 |
| 供应商格局 | HHI为4210，Top供应商份额分散，无绝对垄断者。 | 可针对任意Top供应商发起替代，利用其份额分散弱点。 |
| 采购规律 | 2014-2015年采购量连续下降，供应商可能面临订单流失风险。 | 利用其补货频率下降的窗口期，提供稳定交付承诺。 |
| 突破优先级 | 高价供应商对价格敏感，且面临客户流失风险。 | 第一步优先联系报价最高的Top供应商，提供样品测试。 |
推进节奏
以下策略基于 2015 年前的历史采购数据推导。执行前务必先确认 B.BRAUN MEDICAL S.A. 是否仍在进口此品类，避免对已停采客户投入资源。
1
建立接触
1–2 周
- 收集 B.BRAUN MEDICAL S.A. 最新采购需求与决策人联系方式
- 准备符合 $0.8352 价位的产品方案与样品资料
- 通过邮件 + 电话双通道触达采购负责人，避开高峰季前 1–2 个月
2
小单试水
1–3 月
- 提供小批量样品订单，验证产品质量与交付能力
- 收集客户反馈，迭代产品 / 包装 / 服务方案
- 建立定期沟通机制，跟踪其下一次补货节奏
3
争取份额
3–12 月
- 根据试单表现，争取 B.BRAUN MEDICAL S.A. 向我方增加采购份额，逐步替代或补充主供
- 提供定制化服务和柔性交付增强客户粘性
- 持续监控市场动态，按竞争对手价格 / 交付变化调整策略
原始海关记录 · 150 条进口交易 — 点击展开原始进出口流水
| 日期 | 供应商 | HS | FOB | 数量 | 运输方式 | 原产地 | 入境口岸 |
|---|---|---|---|---|---|---|---|
| 2015-07 | 90183110 | $2,400 | 25,600 | MARITIMA | ALEMANIA | SAN ANTONIO | |
| 2015-07 | 90183110 | $1,709 | 7,100 | MARITIMA | ALEMANIA | SAN ANTONIO | |
| 2015-07 | 90183110 | $737 | 14,000 | MARITIMA | ALEMANIA | SAN ANTONIO | |
| 2015-07 | 90183110 | $5,836 | 5,600 | MARITIMA | ALEMANIA | SAN ANTONIO | |
| 2015-07 | 90183110 | $1,049 | 11,200 | MARITIMA | ALEMANIA | SAN ANTONIO | |
| 2015-07 | 90183110 | $385 | 1,600 | MARITIMA | ALEMANIA | SAN ANTONIO | |
| 2015-07 | 90183110 | $129 | 100 | MARITIMA | ALEMANIA | SAN ANTONIO | |
| 2015-06 | 90183110 | $4,203 | 46,400 | MARITIMA | ORIGEN O DESTINO NO PRECISADO | SAN ANTONIO | |
| 2015-06 | 90183110 | $3,627 | 3,600 | MARITIMA | ORIGEN O DESTINO NO PRECISADO | SAN ANTONIO | |
| 2015-06 | 90183110 | $1,511 | 6,500 | MARITIMA | ORIGEN O DESTINO NO PRECISADO | SAN ANTONIO | |
| 2015-06 | 90183110 | $1,118 | 22,000 | MARITIMA | ORIGEN O DESTINO NO PRECISADO | SAN ANTONIO | |
| 2015-06 | 90183110 | $806 | 800 | MARITIMA | ORIGEN O DESTINO NO PRECISADO | SAN ANTONIO | |
| 2015-06 | 90183110 | $748 | 600 | MARITIMA | ORIGEN O DESTINO NO PRECISADO | SAN ANTONIO | |
| 2015-06 | 90183110 | $488 | 6,000 | MARITIMA | ORIGEN O DESTINO NO PRECISADO | SAN ANTONIO | |
| 2015-06 | 90183110 | $10,899 | 7,450 | MARITIMA | ALEMANIA | SAN ANTONIO | |
| 2015-06 | 90183110 | $2,379 | 40,800 | MARITIMA | ALEMANIA | SAN ANTONIO | |
| 2015-06 | 90183110 | $4,613 | 19,900 | MARITIMA | MALASIA | SAN ANTONIO | |
| 2015-06 | 90183110 | $2,611 | 2,100 | MARITIMA | MALASIA | SAN ANTONIO | |
| 2015-06 | 90183110 | $2,415 | 1,110 | MARITIMA | ALEMANIA | SAN ANTONIO | |
| 2015-06 | 90183110 | $2,056 | 36,000 | MARITIMA | MALASIA | SAN ANTONIO | |
| 2015-06 | 90183110 | $1,589 | 17,600 | MARITIMA | MALASIA | SAN ANTONIO | |
| 2015-06 | 90183110 | $1,110 | 900 | MARITIMA | MALASIA | SAN ANTONIO | |
| 2015-06 | 90183110 | $3,724 | 3,100 | MARITIMA | ALEMANIA | SAN ANTONIO | |
| 2015-06 | 90183110 | $3,427 | 3,500 | MARITIMA | ALEMANIA | SAN ANTONIO | |
| 2015-06 | 90183190 | $2,426 | 750 | MARITIMA | ALEMANIA | SAN ANTONIO | |
| 2015-06 | 90183110 | $1,690 | 19,200 | MARITIMA | ALEMANIA | SAN ANTONIO | |
| 2015-06 | 90183110 | $945 | 4,100 | MARITIMA | ALEMANIA | SAN ANTONIO | |
| 2015-06 | 90183110 | $17 | 200 | MARITIMA | ALEMANIA | SAN ANTONIO | |
| 2015-05 | 90183110 | $9,695 | 8,000 | MARITIMA | ALEMANIA | SAN ANTONIO | |
| 2015-05 | 90183110 | $5,096 | 21,900 | MARITIMA | ALEMANIA | SAN ANTONIO | |
| 2015-05 | 90183110 | $4,761 | 3,900 | MARITIMA | SUIZA | SAN ANTONIO | |
| 2015-05 | 90183110 | $3,469 | 14,800 | MARITIMA | SUIZA | SAN ANTONIO | |
| 2015-05 | 90183190 | $3,313 | 480 | MARITIMA | ALEMANIA | SAN ANTONIO | |
| 2015-05 | 90183110 | $3,165 | 3,200 | MARITIMA | ALEMANIA | SAN ANTONIO | |
| 2015-05 | 90183110 | $2,205 | 24,800 | MARITIMA | ALEMANIA | SAN ANTONIO | |
| 2015-05 | 90183110 | $1,805 | 1,275 | MARITIMA | ALEMANIA | SAN ANTONIO | |
| 2015-05 | 90183110 | $1,575 | 1,300 | MARITIMA | ALEMANIA | SAN ANTONIO | |
| 2015-05 | 90183190 | $817 | 250 | MARITIMA | ALEMANIA | SAN ANTONIO | |
| 2015-05 | 90183110 | $217 | 7 | MARITIMA | ALEMANIA | SAN ANTONIO | |
| 2015-05 | 90183110 | $469 | 10 | AEREO | ALEMANIA | METROPOLITANA | |
| 2015-05 | 90183110 | $4,108 | 72,000 | MARITIMA | SUIZA | SAN ANTONIO | |
| 2015-05 | 90183110 | $3,311 | 3,300 | MARITIMA | SUIZA | SAN ANTONIO | |
| 2015-05 | 90183110 | $2,797 | 1,090 | MARITIMA | ALEMANIA | SAN ANTONIO | |
| 2015-05 | 90183110 | $1,316 | 26,000 | MARITIMA | SUIZA | SAN ANTONIO | |
| 2015-05 | 90183190 | $957 | 120 | MARITIMA | ALEMANIA | SAN ANTONIO | |
| 2015-05 | 90183110 | $437 | 5,100 | MARITIMA | SUIZA | SAN ANTONIO | |
| 2015-04 | 90183190 | $1,335 | 139 | AEREO | ALEMANIA | METROPOLITANA | |
| 2015-04 | 90183110 | $596 | 26 | AEREO | ALEMANIA | METROPOLITANA | |
| 2015-04 | 90183190 | $4,139 | 520 | MARITIMA | ALEMANIA | SAN ANTONIO | |
| 2015-04 | 90183110 | $2,955 | 2,400 | MARITIMA | ALEMANIA | SAN ANTONIO | |
| 2015-04 | 90183190 | $1,328 | 400 | MARITIMA | ALEMANIA | SAN ANTONIO | |
| 2015-04 | 90183110 | $662 | 2,800 | MARITIMA | ALEMANIA | SAN ANTONIO | |
| 2015-04 | 90183110 | $6,773 | 29,100 | MARITIMA | ORIGEN O DESTINO NO PRECISADO | SAN ANTONIO | |
| 2015-04 | 90183110 | $1,196 | 24,000 | MARITIMA | ORIGEN O DESTINO NO PRECISADO | SAN ANTONIO | |
| 2015-04 | 90183110 | $18 | 200 | MARITIMA | ORIGEN O DESTINO NO PRECISADO | SAN ANTONIO | |
| 2015-04 | 90183110 | $2,285 | 1,625 | MARITIMA | ALEMANIA | SAN ANTONIO | |
| 2015-04 | 90183110 | $2,002 | 36,000 | MARITIMA | ORIGEN O DESTINO NO PRECISADO | SAN ANTONIO | |
| 2015-03 | 90183110 | $3,098 | 62,000 | MARITIMA | ALEMANIA | SAN ANTONIO | |
| 2015-03 | 90183190 | $2,127 | 650 | MARITIMA | ALEMANIA | SAN ANTONIO | |
| 2015-03 | 90183110 | $693 | 700 | MARITIMA | ALEMANIA | SAN ANTONIO | |
| 2015-03 | 90183110 | $607 | 500 | MARITIMA | ALEMANIA | SAN ANTONIO | |
| 2015-03 | 90183110 | $160 | 2,000 | MARITIMA | ALEMANIA | SAN ANTONIO | |
| 2015-03 | 90183110 | $71 | 800 | MARITIMA | ALEMANIA | SAN ANTONIO | |
| 2015-03 | 90183110 | $1,431 | 31 | AEREO | ALEMANIA | METROPOLITANA | |
| 2015-03 | 90183190 | $12,255 | 3,750 | MARITIMA | ALEMANIA | SAN ANTONIO | |
| 2015-03 | 90183110 | $3,895 | 3,200 | MARITIMA | ALEMANIA | SAN ANTONIO | |
| 2015-03 | 90183190 | $2,614 | 800 | MARITIMA | ALEMANIA | SAN ANTONIO | |
| 2015-03 | 90183110 | $2,430 | 43,200 | MARITIMA | ALEMANIA | SAN ANTONIO | |
| 2015-03 | 90183110 | $861 | 3,700 | MARITIMA | ALEMANIA | SAN ANTONIO | |
| 2015-03 | 90183110 | $535 | 2,300 | MARITIMA | ALEMANIA | SAN ANTONIO | |
| 2015-03 | 90183110 | $364 | 300 | MARITIMA | ALEMANIA | SAN ANTONIO | |
| 2015-03 | 90183110 | $27 | 300 | MARITIMA | ALEMANIA | SAN ANTONIO | |
| 2015-02 | 90183110 | $2,252 | 2,300 | MARITIMA | ALEMANIA | SAN ANTONIO | |
| 2015-02 | 90183110 | $18 | 200 | MARITIMA | ALEMANIA | SAN ANTONIO | |
| 2015-02 | 90183110 | $5,757 | 114,000 | MARITIMA | JAPON | SAN ANTONIO | |
| 2015-01 | 90183110 | $1,359 | 1,400 | LACUSTRE | ALEMANIA | SAN ANTONIO | |
| 2015-01 | 90183110 | $243 | 2,700 | LACUSTRE | ALEMANIA | SAN ANTONIO | |
| 2015-01 | 90183190 | $6,520 | 900 | MARITIMA | ALEMANIA | SAN ANTONIO | |
| 2015-01 | 90183110 | $4,873 | 96,000 | MARITIMA | ALEMANIA | SAN ANTONIO | |
| 2015-01 | 90183110 | $4,177 | 2,900 | MARITIMA | ALEMANIA | SAN ANTONIO | |
| 2015-01 | 90183190 | $3,667 | 460 | MARITIMA | ALEMANIA | SAN ANTONIO | |
| 2015-01 | 90183110 | $3,277 | 2,275 | MARITIMA | ALEMANIA | SAN ANTONIO | |
| 2015-01 | 90183190 | $2,710 | 340 | MARITIMA | ALEMANIA | SAN ANTONIO | |
| 2015-01 | 90183190 | $2,493 | 750 | MARITIMA | ALEMANIA | SAN ANTONIO | |
| 2015-01 | 90183110 | $2,415 | 2,400 | MARITIMA | ALEMANIA | SAN ANTONIO | |
| 2015-01 | 90183110 | $2,289 | 40,000 | MARITIMA | ALEMANIA | SAN ANTONIO | |
| 2015-01 | 90183110 | $2,220 | 1,800 | MARITIMA | ALEMANIA | SAN ANTONIO | |
| 2015-01 | 90183110 | $947 | 4,000 | MARITIMA | ALEMANIA | SAN ANTONIO | |
| 2015-01 | 90183110 | $37 | 400 | MARITIMA | ALEMANIA | SAN ANTONIO | |
| 2015-01 | 90183110 | $6,358 | 20,400 | MARITIMA | HUNGRIA | SAN ANTONIO | |
| 2015-01 | 90183110 | $6,244 | 70,000 | MARITIMA | HUNGRIA | SAN ANTONIO | |
| 2015-01 | 90183190 | $820 | 250 | MARITIMA | HUNGRIA | SAN ANTONIO | |
| 2015-01 | 90183110 | $3,384 | 2,800 | MARITIMA | ALEMANIA | SAN ANTONIO | |
| 2015-01 | 90183190 | $1,627 | 500 | MARITIMA | ALEMANIA | SAN ANTONIO | |
| 2015-01 | 90183110 | $1,622 | 7,000 | MARITIMA | ALEMANIA | SAN ANTONIO | |
| 2015-01 | 90183110 | $1,159 | 5,000 | MARITIMA | ALEMANIA | SAN ANTONIO | |
| 2015-01 | 90183110 | $605 | 10,800 | MARITIMA | ALEMANIA | SAN ANTONIO | |
| 2014-12 | 90183190 | $421 | 9 | AEREO | ALEMANIA | METROPOLITANA | |
| 2014-12 | 90183110 | $1,093 | 4,700 | MARITIMA | ALEMANIA | SAN ANTONIO | |
| 2014-12 | 90183190 | $980 | 300 | MARITIMA | ALEMANIA | SAN ANTONIO | |
| 2014-12 | 90183110 | $7,228 | 6,100 | MARITIMA | ORIGEN O DESTINO NO PRECISADO | SAN ANTONIO | |
| 2014-12 | 90183110 | $2,611 | 2,700 | MARITIMA | ORIGEN O DESTINO NO PRECISADO | SAN ANTONIO | |
| 2014-12 | 90183110 | $1,035 | 90 | MARITIMA | ALEMANIA | SAN ANTONIO | |
| 2014-12 | 90183110 | $390 | 5,000 | MARITIMA | ORIGEN O DESTINO NO PRECISADO | SAN ANTONIO | |
| 2014-11 | 90183110 | $5,268 | 27,800 | MARITIMA | ALEMANIA | SAN ANTONIO | |
| 2014-11 | 90183190 | $1,228 | 400 | MARITIMA | ALEMANIA | SAN ANTONIO | |
| 2014-11 | 90183110 | $804 | 700 | MARITIMA | ALEMANIA | SAN ANTONIO | |
| 2014-11 | 90183110 | $765 | 3,500 | MARITIMA | ALEMANIA | SAN ANTONIO | |
| 2014-11 | 90183110 | $569 | 2,600 | MARITIMA | ALEMANIA | SAN ANTONIO | |
| 2014-11 | 90183110 | $281 | 6,000 | MARITIMA | ALEMANIA | SAN ANTONIO | |
| 2014-11 | 90183110 | $22 | 100 | MARITIMA | ALEMANIA | SAN ANTONIO | |
| 2014-11 | 90183190 | $5,166 | 26 | AEREO | ALEMANIA | METROPOLITANA | |
| 2014-11 | 90183190 | $3,180 | 2,326 | MARITIMA | ORIGEN O DESTINO NO PRECISADO | SAN ANTONIO | |
| 2014-11 | 90183110 | $2,362 | 26,400 | MARITIMA | ORIGEN O DESTINO NO PRECISADO | SAN ANTONIO | |
| 2014-11 | 90183110 | $898 | 625 | MARITIMA | ALEMANIA | SAN ANTONIO | |
| 2014-11 | 90183110 | $204 | 3,600 | MARITIMA | ORIGEN O DESTINO NO PRECISADO | SAN ANTONIO | |
| 2014-11 | 90183110 | $600 | 600 | MARITIMA | ORIGEN O DESTINO NO PRECISADO | SAN ANTONIO | |
| 2014-11 | 90183110 | $299 | 6,000 | MARITIMA | ORIGEN O DESTINO NO PRECISADO | SAN ANTONIO | |
| 2014-11 | 90183110 | $45 | 500 | MARITIMA | ORIGEN O DESTINO NO PRECISADO | SAN ANTONIO | |
| 2014-11 | 90183190 | $2,343 | 50 | AEREO | ALEMANIA | METROPOLITANA | |
| 2014-10 | 90183190 | $235 | 5 | AEREO | ALEMANIA | METROPOLITANA | |
| 2014-10 | 90183190 | $5,823 | 740 | MARITIMA | ALEMANIA | SAN ANTONIO | |
| 2014-10 | 90183110 | $4,215 | 1,530 | MARITIMA | ALEMANIA | SAN ANTONIO | |
| 2014-10 | 90183110 | $3,839 | 2,700 | MARITIMA | ALEMANIA | SAN ANTONIO | |
| 2014-10 | 90183110 | $3,413 | 2,400 | MARITIMA | ALEMANIA | SAN ANTONIO | |
| 2014-10 | 90183110 | $1,239 | 1,200 | MARITIMA | ALEMANIA | SAN ANTONIO | |
| 2014-10 | 90183110 | $1,169 | 5,000 | MARITIMA | ALEMANIA | SAN ANTONIO | |
| 2014-10 | 90183190 | $985 | 300 | MARITIMA | ALEMANIA | SAN ANTONIO | |
| 2014-10 | 90183110 | $3,121 | 2,175 | MARITIMA | ALEMANIA | SAN ANTONIO | |
| 2014-10 | 90183110 | $2,052 | 36,000 | MARITIMA | ALEMANIA | SAN ANTONIO | |
| 2014-10 | 90183110 | $6,632 | 73,600 | MARITIMA | ALEMANIA | SAN ANTONIO | |
| 2014-10 | 90183110 | $1,604 | 1,600 | MARITIMA | ALEMANIA | SAN ANTONIO | |
| 2014-10 | 90183110 | $202 | 2,500 | MARITIMA | ALEMANIA | SAN ANTONIO | |
| 2014-10 | 90183110 | $101 | 2,000 | MARITIMA | ALEMANIA | SAN ANTONIO | |
| 2014-10 | 90183110 | $4,895 | 4,000 | MARITIMA | ORIGEN O DESTINO NO PRECISADO | SAN ANTONIO | |
| 2014-10 | 90183190 | $1,411 | 30 | AEREO | ALEMANIA | METROPOLITANA | |
| 2014-10 | 90183110 | $613 | 10,800 | MARITIMA | ORIGEN O DESTINO NO PRECISADO | SAN ANTONIO | |
| 2014-10 | 90183190 | $691 | 127 | AEREO | ALEMANIA | METROPOLITANA | |
| 2014-09 | 90183190 | $10,638 | 10,635 | MARITIMA | ALEMANIA | SAN ANTONIO | |
| 2014-09 | 90183110 | $6,601 | 5,400 | MARITIMA | ALEMANIA | SAN ANTONIO | |
| 2014-09 | 90183190 | $6,158 | 780 | MARITIMA | ALEMANIA | SAN ANTONIO | |
| 2014-09 | 90183110 | $3,196 | 56,400 | MARITIMA | ALEMANIA | SAN ANTONIO | |
| 2014-09 | 90183110 | $1,883 | 1,900 | MARITIMA | ALEMANIA | SAN ANTONIO | |
| 2014-09 | 90183110 | $872 | 12,400 | MARITIMA | ALEMANIA | SAN ANTONIO | |
| 2014-09 | 90183190 | $4,763 | 600 | MARITIMA | ALEMANIA | SAN ANTONIO | |
| 2014-09 | 90183110 | $3,407 | 3,400 | MARITIMA | MALASIA | SAN ANTONIO | |
| 2014-09 | 90183110 | $2,836 | 2,300 | MARITIMA | MALASIA | SAN ANTONIO | |
| 2014-09 | 90183110 | $2,580 | 45,600 | MARITIMA | MALASIA | SAN ANTONIO | |
| 2014-09 | 90183110 | $211 | 900 | MARITIMA | MALASIA | SAN ANTONIO | |
| 2014-09 | 90183110 | $201 | 4,000 | MARITIMA | MALASIA | SAN ANTONIO |